On the railroad track to success with throttle wide open, social networking is now an integral ingredient in our cyberspace environment. A map of interest, depicting the tremendous growth of dominant social networks by country can be found at ValleyWag.com

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global, according to Helen Leggatt. Social networking continues to rise in popularity with Internet users across the globe. Recent figures released by comScore reveal huge rises in the number of visitors to the largest of the social networks. What was once considered a fad now attracts audiences that put it in the mainstream.

“Typically we see that, whenever that happens, advertisers will follow the eyeballs,”

said comScore’s EVP Jack Flanagan, via Clickz.

Today, with networking resources readily available, network limits are being stretched farther than ever before. As one can easily see the major social networking sites have increased considerably. Entertainment and social interaction is no longer the driving force/focus of social networking. It has indeed become a viable voice in the world of association business networking; affecting industries, associations, businesses and internet users alike. This visible growth sends a loud message that we cannot wear blinders when it comes to social networking. Once just a local internet neighborhood, in times past, simply an information highway; this cyberspace global trend has mutated from road travel to rocket launching. This creature we call Global Social Networking is now a part of our real world, and has taken on a life of its own.

SOCIAL NETWORKING = NEW TREND FOR BUSINESS MARKETING

No doubt, multi-national business are now jumping into this market with both feet!

“Social networking was identified as a major way in which firms can reach their customers more effectively as traditional channels become clogged.  Social networking sites also represent an increasingly attractive way for corporates to market themselves to customers and build brand awareness, according to many of those at the event.”

So writes Phil Muncaster of IT Week

So now, how do we get our hands wrapped around this social networking trend? How do we rethink this urgent imperative of our day to the benefit of both the private and public sector? Can we integrate this love affair for social networking into a profitable business venture? I think so! In an article written for Business Week, “Social Networking Goes Niche” Catherine Holohan, sites,

“advertisers are expected to spend $1.9 billion on social networks by 2010, up from $280 million in 2006.”

To find your edge in this business market, contact the expertise at NFi Studios in Orlando, Florida. We can help! NFi Studios is a creative, interactive, marketing company devoted to being the industry leader for innovative technology solutions. Using existing resources, we are able to stay on top of our industry through continuous market research, group collaboration, and an endless supply of creativity. To make you stand out in a crowd, NFi’s marketing team plans, develops, and hosts marketing campaigns that effectively promote your organization to valued clients and target audiences. We can be of service to you! See you there!

This entry was posted on Wednesday, September 5th, 2007 at 9:59 am and is filed under Associations, Communication, Social Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.