Are you attending Forrester's Marketing Forum 2009?

When: Wednesday April 22, 2009 at 6:00pm
Where: Big River Grille & Brewing Works
2101 N. Epcot Resort Blvd.
Lake Buena Vista, Florida 32830

Forrester's Marketing Forum is quickly becoming a key-event that may very well answer some questions like:

1. How have interactive media and social technologies irrevocably changed the relationship between marketers and customers?
2. What steps can marketers take to meet today's economic challenges and prepare for future growth?
3. What strategies can help firms engage with consumers and fuel meaningful conversations with business buyers?
4. How can marketers measure and prove the value of programs?

One of the great benefits of this Forum is the much needed emphasis on our present day marketing strategies. Organizers write, the Internet created new ways for customers to research, buy, and even consume products and services more conveniently and inexpensively than ever. The global recession will cement the online channel as a central component of a profitable marketing strategy. Along the way, consumers and business buyers are redefining the way they shop -- and forcing marketers to respond.

What's the new customer behavior? What's the new marketing behavior? Where does that leave us? Forrester analysts and chief marketing officers at leading companies will explore these questions and identify the corresponding actions for using the down economy to catalyze marketing change. Whether you're looking for advice on prioritizing programs, allocating resources, executing flawlessly, or measuring what matters, Forrester's Marketing Forum 2009 will provide insights on how B2C and B2B marketers can thrive in a challenging economy.

Forrester will also be hosting a Tweetup at Big River Grille & Brewing Works. A group from NFi and others in the Doterati community will be attending.

Click here for more information. See you there!