Central Florida Association Spotlight: American Marketing Association of Central Florida

In the early nineties there was a notion that the internet would alter the face of Direct Marketing. Unless you live in a cave, it has! But it is not just the Internet that has changed the way we market products or services, technology has also had a dramatic impact on how we conduct and market our businesses. There is a new breed of marketer that is emerging from our schools and universities. They understand the power of the web and know how to use it well.  The end goal is for consumers to become brand advocates and help companies market and sell their products. Online analytics coupled with technology and marketing strategies will help marketers reach out to the right people at the right time with the right offer.

So enters, the American Marketing Association - represented here in Central Florida by a dynamic chapter comprised of professionals that represent the industrial and commercial diversity of the region.  The Central Florida Chapter of the AMA is the local source that marketers turn to every day, online, in print and in person. Covering Greater Orlando's Tri-County area (Orange, Seminole and Osceola Counties), as well as the Space Coast (Brevard and Volusia Counties), the CFC AMA has a membership of over 200 business professionals.

 AMA’s principal roles as an organization are:

• Always understand and satisfy the needs of marketers so as to provide them with products and services that will help them be better marketers.
• Empower marketers through information, education, relationships and resources that will enrich their professional development and careers.
• Advance the thought, application and ethical practice of marketing.

As an AMA-CFL member, you can connect with thousands of marketing professionals - locally and nationally. Plus, you’ll be able to view hundreds of resources that will help you grow on both a personal and professional level.  AMA uses Ning social platform as a website, and to communicate with members. Ning, launched in October 2004, is a social networking platform aimed at giving anyone the opportunity to create social networks for anything. Offered as a free web service-with some premium options for minimal monthly costs-Ning now powers thousands of niche social networking websites.

Want even more networking? Want to connect with more marketing professionals? AMA Central Florida can help. Just find us, friend us and follow us  on Linkedin / Facebook / and Twitter.